Fourth-generation metalworking shop works to generate student interest in manufacturing careers
In 1904, George Hewlett founded Cleveland Union Engineering Company in Cleveland’s Flats area. The company handled industrial metal manufacturing, welding, fabrication and steel erection. Hewlett’s daughter married John Geiger, who is the grandfather of the current owner, also John Geiger, and great-grandfather of Jake who also works for the company. In the 1920s, it began to develop and build equipment for the distillery and brewing industries to clean and pasturize milk jugs and beer bottles, hence a name change to Beverage Engineering. In the 1940s, it moved to its current location on Lakewood Heights Boulevard and transitioned its focus from beverage machines to machining for the war effort, and in 1957 it found its current incarnation as Beverage Machine & Fabricators, Inc. What do these changes signify? Adaptability! And, Beverage Machine has found its niche.
Though the company no longer is part of the beverage machine industry, it has continued its journey in the metalworking industry and now machines (cuts or finishes) hard-to-machine metal parts made from inconel, monel, stainless steel and titanium. It also has larger machines that can handle bigger, heavier pieces (up to 10 feet in diameter and 24,000 pounds) for the steel, energy, power, mining, nuclear, aerospace and defense industries. For example, it did a project for SpaceX last year, a company that designs, manufactures and launches advanced rockets and spacecraft. Beverage Machine also only handles one-off pieces and smaller orders rather than high-volume production. Its orders range from one to 25 pieces at a time. Five years ago, it added waterjet cutting to its capability, which broke the company out of traditional metal machining. Using the waterjet, the company has done work for sign and glass companies and machined the glass awards for last year’s Tri-C JazzFest. With one piece of equipment, it expanded capacity and its customer base.
All of Beverage Machine’s customers are regional, and they are served by only 16 employees. The company mainly employees machinists and is looking to and is willing to train a suitable candidate. Josh Smith, Beverage Machine’s waterjet technician, says that the impact on today’s labor problem started years ago when schools did away with shop programs and put the focus on college prep. He’s worked for the company for 16 years, and his dad has been the plant manager for 25 years. He says, “When I went to school, the perception was that JVS [joint vocational school] was where the stoners and illiterates went and that everyone who can think goes to college.” He says that in five years everyone in the industry will be retiring, and there’s going to be a shortage of skilled labor. He adds that the industry has to reach students when they are 11 or 12 to show them that jobs in manufacturing are cool and innovative. To that end, he has started “ThinkSpark,” a grassroots movement to create a foundation in Lorain County to inspire and mentor youth to consider careers in manufacturing, to partner with schools and connect children with technical programs, to develop a makerspace for youth in the program, and to create a robotic competition similar to AWT’s RoboBots that takes place every April at Lakeland Community College.
John Geiger relates that the manufacturing industry in the area is healthy, but that his biggest challenge, which is the same for all manufacturers, is finding skilled labor or even unskilled labor who are interested in technical training. Recently, he met with representatives from Lorain County Community College about bringing students in for an apprenticeship training program.
From Founder John Geiger to his son, John Geiger, a machinist, to his son, John Geiger, a history major and sales specialist, to his son, John, aka Jake, Geiger, a business management major, the company has stayed in the hands of this capable family for four generations. John says about his business, “There is enough domestic need, and our niche gives us enough work. China can’t serve these industries because customers have a part dependency and need it today.” He shares, “I get satisfaction in seeing what we create every day. It’s a tangible result.” His son, Jake, adds, “It’s rewarding to have a part come in and see the finished part leave the shop.” As Josh Smith sums up, “What sets John apart is that he can see the greater good and a need. He sees what we can do for the next generation. It’s not about making money. It’s about family.”
Gina M. Tabasso, marketing communications specialist, HGR Industrial Surplus, www.hgrinc.com